FREE Masterclass: Social Media Content Planning 101 & Free Planning Party! ๐Ÿฅณ
Sept 20th 10am PST

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Save your seat! We will send you the recording when you drop your name and email below.

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I have been totally snoozing on the opportunity that TikTok is presenting, are you?

I admit, I still don’t โค๏ธ TikTok…

Here’s why:

  1. I believe it’s a bit (or a lot) toxic (especially for our youth!). The type of content is really in your face and I’ve seen first hand as a mom what it does to the brains of our kids and teens, it’s addicting! You have to be mindful of this and show them proper limits (easier said than done!).
  2. Just like it’s addictive for the kids, it’s addictive for you too! There are even studies talking about the hit of dopamine we get while watching short form video content. You have to be so careful to set time limits or else you’re in for it…
  3. It can feel like a huge waste of time. You can say you’re going to log in to post and HOURS go by of mindless scrolling. Super NOT productive.
  4. I feel like (just like with Instagram reels) it’s forcing the small business owner to become a professional content creator, and most of us are not that!
  5. It’s really hard for people like me who produce content for a living for clients to ‘do’ this type of content for people, because they really do have to show up as themselves.
  6. I don’t like all the swearing – yikes! I remember being a kid and not even one swear word was on TV or online, now it’s like a total free for all – ๐Ÿคฎ

I admit I was full-on stubborn about NOT doing this because of all the reasons above, but a few conversations with my team members and a fellow agency owner made me think about things differently.

If the name of the game with small business (or any business really) is visibility (getting people to discover you, and then learn to love you and what you have to offer)… then you have to pivot to where people (your people) are hanging out in person and online.

Love it or hate it, they are probably on TikTok.

From a Shopify blog article, here are (as of May 2022) recent user breakdowns by age:

  • 18 to 24: 386.6 million (43.7 percent)
  • 25 to 34: 282 million (31.9 percent)
  • 35 to 44: 115.5 million users (13 percent)
  • 45 to 54: 57.1 million users (6.4 percent)
  • 55 and above: 30.5 million users (3.4 percent)

While 43.7% are 18-24 (most of you on my email list are closer to my age or older, so you’re not in that category lol), if you combine the 25-55 age groups, you’re looking at a whopping 485.1 MILLION users.

So ya… they are on TikTok despite what you might have been told.

Ok so back to those things I loathe about TikTok, there’s always a flipside to how you look at things, here’s how I am spinning it (because I know I can create visibility there… in fact I’ve grown one small account from 59 followers last week at this time to almost 300 now with very little effort. Compare that to the same content on Instagram which has resulted in ZERO new people in my audience – yikes!).

The flip side:

  1. I believe it’s a bit (or a lot) toxic (especially for our youth!). The type of content is really in your face and I’ve seen firsthand as a mom what it does to the brains of our kids and teens, it’s addicting! You have to be mindful of this and show them proper limits (easier said than done!).
    • Lead by example. Set your own screen time limits so your kids see that (if you have kids). You can also create content that can educate people on being mindful however that relates to your business.
  2. Just like it’s addictive for the kids, it’s addictive for you too! There are even studies talking about the hit of dopamine we get while watching short-form video content. You have to be so careful to set time limits or else you’re in for it…
    • Create short-form content that feeds the brains of your audience in a positive way. Maybe it’s entertaining them but you mix in some real educational content. You’ve got this!
  3. It can feel like a huge waste of time. You can say you’re going to log in to post and HOURS go by of mindless scrolling. Super NOT productive.
    • How can you make it productive? Instead of scrolling mindlessly, can you search for creators or businesses like you to get inspiration from or come up with collaboration opportunities?ย 
  4. I feel like (just like with Instagram reels) it’s forcing the small business owner to become a professional content creator, and most of us are not that!
    • This is probably the hardest one to pivot on because there’s not much you can do if you want to be visible on social media, you kind of just have to do it. But there are so many great programs out there to learn! My friend Jennifer (on Instagram @socialwithjen) has an amazing Instagram coaching program, and I think her doors for the next intake actually close TODAY for the early bird pricing, so you’ll want to head over here to check that out: https://mountaintopconsulting.ca/social-media-that-converts/
  5. It’s really hard for people like me who produce content for a living for clients to ‘do’ this type of content for people, because they really do have to show up as themselves.
    • If you don’t produce content for other people, this isn’t an issue for you, you just have to learn it for yourself. For me however, it’s an opportunity to jump in and try it myself, and then I can provide advice (paid!) back to clients and people on my consultations on what they can do to leverage new platforms for their business.ย 
  6. I don’t like all the swearing – yikes! I remember being a kid and not even one swear word was on TV or online, now it’s like a total free for all – ๐Ÿคฎ
    • Teach the algorithm. You can select ‘I’m not interested in this’ and teach the algorithm over time what to show you. It’s not a perfect science, but you can have less of what you consider icky thrown in your face. Or you know, just post, spend a few minutes engaging and then get the heck out of there โœŒ๏ธ

TikTok advice and planning strategies are going to be coming to PlanThatSocial.club this fall, if you’re not already on the waitlist, you can join here: https://planthatsocial.club

And if you’re on TikTok and you want to see me make a fool of myself while I learn it with my friend Alysha, you can follow our MomBizCafe.ca account here: https://www.tiktok.com/@mombizcafe

Until next time,


P.S.: the doors to the Plan that Social Club and Mom Biz Cafe are currently closed. Sign up to the VIP waitlists to be the first to know when doors are open for new members and to get exclusive access to flash sales!