Good morning and Happy Monday!I hope you had a beautiful weekend 🙂
Mine was full of sunshine and family time, just perfect for me! We even wrapped up our Sunday evening with a swim in the pool of our complex with the kids at 8pm – it was still a little chilly at night, but the kids had a blast and little Daphne got to test our her unicorn floatie, so that’s a win in my books.
I often get asked ‘how do I ‘DO’ social media content marketing for my small business?’
While there are so many pieces that really make this work, you can break it in to these simple steps/categories:
- Your editorial calendar
- Your social media content and images (in a google doc or something similar so you have it saved)
- A scheduling tool to allow you to publish your content in advance
These are the basic pieces, but of course you want to consider what your overall social media goals are for your business to determine what type of content and collateral you need to create. For example, if you want to collect email subscribers, then you need to have content that drives traffic to your website, and then your website needs to be optimized to have something that your audience will ‘opt in’ for with their email address (like a pop-up form for a free content planner or webinar like I currently have on my website).
Not sure what an editorial calendar looks like?Here is a screenshot of my editorial calendar coming up in July…
This is the starting point for what I will talk about, and then I move to the social media content document to actually write the post, and then I hop over to canva to design the images and schedule my content as a final step.
If you would like to read the full in depth article about creating a content calendar, you can check it out here: https://emptydesksolutions.ca/how-to-create-a-social-media-calendar-for-your-small-business/
And if you’re looking for a quicker and easier way to get this done every month, you just might want to check out my new membership, Confident with Content™ the Community, where each month you receive an editorial calendar, 30 days of ‘fill in the blank’ social media content, and 30 editable canva images (and one free social media bonus training per month).
Until next week, Cheers!