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36 Practical Tips for Writing A Great Sales Follow Up Email – Brittany on Databox

36 Practical Tips for Writing A Great Sales Follow Up Email

How can you write an effective sales follow up email without coming across as spammy or inauthentic? 98 marketing pros share their most effective tips.

When it comes to sending follow up emails to leads or prospects, people tend to fall into two camps––those who approach it carelessly and without much thought, and those who find it uncomfortable and are not leveraging the follow-up.

Sending follow-up emails can be uncomfortable. 

Many don’t send them at all. That’s a mistake. 

The follow-up can also be abused and come across as spammy and inauthentic.

However, while leads and prospects never owe you a response, there are some techniques that can stack the odds in your favor without coming across as entitled, rude, annoying, or spammy. 

Whether you are following up with a sales prospect, a current customer, a journalist, or someone else, we reached out to 98 people to share their favorite tips for following up, including: 

  1. Be clear on why you are following up
  2. Avoid template emails
  3. Practice empathy
  4. Add a personal touch
  5. Include a video in your follow-up message
  6. Use the subject line to grab their attention
  7. Write your subject line last
  8. Make sure to include the original email in your follow-up message
  9. Keep it short
  10. Write in a conversational manner
  11. Keep your emails relevant
  12. Be helpful
  13. Focus on the benefits for them
  14. Provide a quick win
  15. Remind them why you are following up
  16. Tell them when you will follow-up again if you don’t hear anything
  17. Schedule your follow-up emails in advance
  18. Avoid being overly salesy
  19. Incorporate humor
  20. Add location-based context
  21. Write an email that shows off your personality
  22. Make sure to provide tangible value in your follow-up emails
  23. Experiment with when and how often you follow-up
  24. Add something new to each email
  25. Add a sense of urgency
  26. Make it easy for the person to give you a response
  27. Don’t assume anything
  28. Make sure to include a call-to-action
  29. Include a question
  30. Pick up the phone
  31. Use social media as another way to follow up
  32. Know the difference between persistent and annoying
  33. Send a breakup email
  34. Don’t lie or stretch the truth about why you are following up
  35. Focus on the entire customer journey, not just this follow-up email
  36. Play the long game 

Click here to read the full article by Jessica Malnik.


Posted on

February 3, 2020

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