36 Practical Tips for Writing A Great Sales Follow Up Email – Brittany on Databox

How can you write an effective sales follow up email without coming across as spammy or inauthentic? 98 marketing pros share their most effective tips.

When it comes to sending follow up emails to leads or prospects, people tend to fall into two camps––those who approach it carelessly and without much thought, and those who find it uncomfortable and are not leveraging the follow-up.

Sending follow-up emails can be uncomfortable. 

Many don’t send them at all. That’s a mistake. 

The follow-up can also be abused and come across as spammy and inauthentic.

However, while leads and prospects never owe you a response, there are some techniques that can stack the odds in your favor without coming across as entitled, rude, annoying, or spammy. 

Whether you are following up with a sales prospect, a current customer, a journalist, or someone else, we reached out to 98 people to share their favorite tips for following up, including: 

1. Be clear on why you are following up
2. Avoid template emails
3. Practice empathy
4. Add a personal touch
5. Include a video in your follow-up message
6. Use the subject line to grab their attention
7. Write your subject line last
8. Make sure to include the original email in your follow-up message
9. Keep it short
10. Write in a conversational manner
11. Keep your emails relevant
12. Be helpful
13. Focus on the benefits for them
14. Provide a quick win
15. Remind them why you are following up
16. Tell them when you will follow-up again if you don’t hear anything
17. Schedule your follow-up emails in advance
18. Avoid being overly salesy
19. Incorporate humor
20. Add location-based context
21. Write an email that shows off your personality
22. Make sure to provide tangible value in your follow-up emails
23. Experiment with when and how often you follow-up
24. Add something new to each email
25. Add a sense of urgency
26. Make it easy for the person to give you a response
27. Don’t assume anything
28. Make sure to include a call-to-action
29. Include a question
30. Pick up the phone
31. Use social media as another way to follow up
32. Know the difference between persistent and annoying
33. Send a breakup email
34. Don’t lie or stretch the truth about why you are following up
35. Focus on the entire customer journey, not just this follow-up email
36. Play the long game 

Click here to read the full article by Jessica Malnik.