Snag my FREE 2023 Social Media Content Roadmap

Here’s what you get:

  • A totally FREE 12 month calendar FULL of ideas for what to post.
  • Monthly bonus templates sent straight to your inbox (who doesn’t love fill-in-the-blank social media posts?!)
  • A one-time FREE 15 minute content brainstorming session with me! If you’re ready to go from 🤬 to 😍 with your social media posts, drop in your deets and I’ll send you the template right away!

I respect your privacy. Unsubscribe at any time. I send weekly social media and digital marketing tips for small business owners, you can opt-out at any time, but I hope you stay :)

Say Goodbye to Social Media Chaos: How to Create a Rockin’ Social Media Calendar

Image Source: FreeImages‍

Are you frustrated by the lack of organization in your social media accounts? Do you find yourself scrambling to come up with content ideas at the last minute? If so, a social media calendar is the answer to your prayers.

A social media calendar is a tool used to plan and organize content for your social media accounts. It allows you to schedule and track posts over time, giving you a bird’s eye view of your social media strategy. In this blog post, I’ll show you how to create a rockin’ social media calendar that will help you stay organized and make sure your content is consistent and on-brand. Let’s get started!

What is a Social Media Calendar?

A social media calendar is a tool used to plan and organize content for your social media accounts. It allows you to schedule and track posts over time, giving you a bird’s eye view of your social media strategy. The calendar is also a great way to keep track of upcoming events, promotions, and holidays that you may want to highlight in your posts.

Using a social media calendar can help you stay organized and ensure that you’re always posting fresh, relevant content. It can also help you create a content strategy that is tailored to your audience and aligned with your goals.

Benefits of Having a Social Media Calendar

Using a social media calendar can be a powerful tool for staying organized and on top of your content strategy. Here are some of the benefits of having a social media calendar:

  1. It helps you stay organized: Having a social media calendar makes it easier to keep track of your posts and plan ahead. You can easily see what content you have scheduled for the week, month, or year, and plan accordingly.
  2. It allows you to plan ahead: Planning ahead is key to successful social media content. With a social media calendar, you can plan out content weeks or even months in advance, so you don’t have to scramble to come up with ideas when the time comes.
  3. It helps you stay on-brand: With a social media calendar, you can make sure that all of your content is on-brand and consistent. You can also plan out content that is tailored to the needs of your audience and aligned with your goals.
  4. It allows you to track your progress: Having a social media calendar makes it easy to track your progress. You can track the performance of each post and adjust your strategy accordingly.
  5. It helps you save time: Creating a social media calendar can help you save time in the long run. You don’t have to worry about coming up with content ideas on the fly, and you can easily keep track of your posts and adjust your strategy as needed.

Creating Your Social Media Content Calendar

Creating a social media content calendar doesn’t have to be intimidating or time-consuming. Here are some steps to help you get started:

  1. Start with a list of topics: Before you start creating your calendar, it’s important to have a list of topics that you want to cover. This will help you stay focused and make sure your content is on-brand and consistent.
  2. Choose the right platform: Different social media platforms have different content requirements, so it’s important to choose the right platform for each post. For example, Twitter is better for short, snappy content, while Instagram is better for visually-driven posts.
  3. Set goals: Before you start creating your calendar, it’s important to set clear goals for your content. What do you want to achieve with your posts? Are you trying to drive engagement, generate leads, or build brand awareness?
  4. Plan ahead: Once you have your topics and goals in place, it’s time to start planning your content. Think about what kind of content you want to post and when you want to post it. For example, if you’re trying to drive engagement, you may want to post content on a regular schedule.
  5. Track your progress: Once you have your content planned out, it’s important to track your progress. This will help you identify what’s working and what’s not, so you can adjust your strategy accordingly.

Steps to Creating a Successful Social Media Calendar

Creating a successful social media calendar doesn’t have to be complicated. Here are some steps to help you get started:

  1. Set your goals: Before you start creating your calendar, it’s important to set clear goals for your content. What do you want to achieve with your posts? Are you trying to drive engagement, generate leads, or build brand awareness?
  2. Choose the right platform: Different social media platforms have different content requirements, so it’s important to choose the right platform for each post. For example, Twitter is better for short, snappy content, while Instagram is better for visually-driven posts.
  3. Brainstorm content ideas: Once you have your goals and platforms in place, it’s time to start brainstorming content ideas. Think about what kind of content you want to post and when you want to post it.
  4. Create a schedule: Once you have your content ideas, it’s time to create a schedule. This will help you stay organized and make sure your content is consistent.
  5. Track your progress: Once you have your content planned out, it’s important to track your progress. This will help you identify what’s working and what’s not, so you can adjust your strategy accordingly.

Tips for Creating a Social Media Calendar

Creating a successful social media calendar doesn’t have to be difficult. Here are some tips to help you get started:

  1. Think about your audience: It’s important to keep your audience in mind when creating your calendar. What kind of content do they respond to? What kind of content do they find engaging?
  2. Plan ahead: Planning ahead is key to successful social media content. With a social media calendar, you can plan out content weeks or even months in advance, so you don’t have to scramble to come up with ideas when the time comes.
  3. Monitor your performance: It’s important to track your performance to make sure your content is effective and on-brand. Use analytics tools to track the performance of each post and adjust your strategy accordingly.
  4. Be flexible: It’s important to be flexible when creating a social media calendar. You may have to make adjustments to your content or schedule as needed, so it’s important to stay open to change and adapt as needed.
  5. Use tools: There are plenty of tools available to help you stay organized and on top of your social media strategy. Use content calendar templates, content planner templates, and calendar for social media planning apps to make the process easier and more efficient.

How to Use a Social Media Calendar Template

Using a social media calendar template can be a great way to get started with your social media planning. A social media calendar template is a pre-made calendar that you can customize to fit your needs. Here are some tips for using a social media calendar template:

  1. Choose the right template: There are plenty of social media calendar templates available, so it’s important to choose the right one for your needs. Consider the type of content you want to post and the goals you want to achieve.
  2. Customize the template: Once you have a template, it’s time to customize it. Add your topics, goals, and content ideas to the template to make it your own.
  3. Track your progress: Once you have your template set up, it’s important to track your progress. Use analytics tools to track the performance of each post and adjust your strategy accordingly.

How to Use a Content Planner Template

Using a content planner template can be a great way to get started with your social media planning. A content planner template is a pre-made template that you can customize to fit your needs. Here are some tips for using a content planner template:

  1. Choose the right template: There are plenty of content planner templates available, so it’s important to choose the right one for your needs. Consider the type of content you want to post and the goals you want to achieve.
  2. Customize the template: Once you have a template, it’s time to customize it. Add your topics, goals, and content ideas to the template to make it your own.
  3. Track your progress: Once you have your template set up, it’s important to track your progress. Use analytics tools to track the performance of each post and adjust your strategy accordingly.

How to Use a Calendar for Social Media Planning

Using a calendar for social media planning can be a great way to stay organized and on top of your content strategy. Here are some tips for using a calendar for social media planning:

  1. Choose the right platform: Different social media platforms have different content requirements, so it’s important to choose the right platform for each post. For example, Twitter is better for short, snappy content, while Instagram is better for visually-driven posts.
  2. Set goals: Before you start creating your calendar, it’s important to set clear goals for your content. What do you want to achieve with your posts? Are you trying to drive engagement, generate leads, or build brand awareness?
  3. Plan ahead: Once you have your goals and platforms in place, it’s time to start planning your content. Think about what kind of content you want to post and when you want to post it.
  4. Track your progress: Once you have your content planned out, it’s important to track your progress. This will help you identify what’s working and what’s not, so you can adjust your strategy accordingly.
  5. Be flexible: It’s important to be flexible when creating a social media plan. You may have to make adjustments to your content or schedule as needed, so it’s important to stay open to change and adapt as needed.

Social Media Calendar Apps

There are plenty of apps available to help you stay organized and on top of your social media strategy. Here are some of the best social media calendar apps:

  1. Sendible: My ultimate favourite and the one I use to schedule my social media content every single time I post!
  2. Hootsuite: Hootsuite is a popular social media management tool that allows you to schedule and track posts over time. The app also allows you to track analytics and adjust your strategy accordingly.
  3. Buffer: Buffer is another popular social media management tool that allows you to schedule and track posts. The app is easy to use and allows you to track analytics, adjust your strategy, and collaborate with team members.
  4. Loomly: Loomly is a social media management tool that allows you to create and manage content calendars. The app also allows you to track analytics and adjust your strategy accordingly.
  5. Sprout Social: Sprout Social is a tool that allows you to create and manage content calendars. The app also allows you to track analytics and adjust your strategy accordingly.
  6. Planable: Planable is a tool that allows you to create and manage content calendars. The app also allows you to collaborate with team members and track analytics.

No matter which app you choose, it’s important to track your progress and adjust your strategy accordingly.

You can check out all of the other resources I recommend here: https://emptydesksolutions.ca/resources/

Conclusion

Creating a rockin’ social media calendar is a great way to stay organized and on top of your content strategy. It can help you plan ahead, track your progress, and make sure your content is consistent and on-brand. With the right tools and strategies, you can create a successful social media calendar that will help you reach your goals.

So what are you waiting for? Start creating your social media calendar today and say goodbye to social media chaos!

Download my free Content Calendar: https://emptydesksolutions.ck.page/socialmediacalendar